Friday, May 30, 2008

Open House at your Saline home?

When you are considering Saline real estate, you may be wondering “What is an Open House, and what is its purpose?” The short answer: It depends. That wasn’t very helpful, was it? Let me explain.

An Open House can serve a multitude of purposes - it’s a real multi-purpose tool for a real estate agent. The intended outcome is to sell your Saline home, so that should be the primary goal of an open house. But the fact is, that doesn’t happen very often. Why? There are lots of different reasons most homes don’t sell at the open house. So why do Realtors® hold open houses? To sell your house. OK, is this not making sense?

Look at it this way: If your home does not sell at an open house, that does not mean the open house was not successful. Perhaps the buyers came through and will take that information back to their own Realtor®. Perhaps they are parents or friends of out of town buyers and will take that information back to the buyer. Perhaps they are nosy neighbors who are have always been curious about what your property looked like, but once inside, they know someone who would love your house! By holding an open house, you are creating interest in your Saline home. If your home is priced correctly, and prepared properly, you and your real estate agent have a real opportunity to generate some buzz. Hopefully you have done the things you need to do in order to welcome serious buyers. So what is your Realtor® doing? Marketing, of course!

How do you market an open house? It depends on the market for your home. Who are the potential buyers? Your real estate agent should be able to tell you who those buyers are, and have a plan for reaching them. You are hiring a real estate agent to market your home, hopefully they understand the difference between buyers who are looking for starter homes and buyers who are looking for a palatial estate in the country. Some marketing will be similar for each, but marketing is never a one-size-fits-all proposition.

Open houses are a form of entertainment for some people on a Sunday afternoon. Some Realtors® complain about those visitors, but I welcome them! Who better to appreciate your home than someone who looks at open houses for fun and excitement? I figure these are the people who are talking up homes to their friends! “You are moving?!? Where to? Oh! I just went through the cutest little home in Saline last week! Let me tell you about it…” Hooray! We have someone marketing for us! If you are an open house fan, you are welcome to my open houses anytime! Come on in! Take your time, look around. I only ask that you please remember me - Vance Shutes, Real Estate One, the brilliant and nice Realtor® who didn’t mind that you visited his client’s beautifully and well-priced home, welcoming you on Sunday afternoon as his guest. Then when you discuss homes tell people that you know a great Realtor® who holds the best open houses around (I suppose it’s too late for a shameless self-promotion alert… ?).

If you are selling a home, ask questions - know why an agent is holding your home open, and make sure it meets your needs.

I have to thank my friend Teri Lussier, in Dayton, Ohio for the inspiration for this article.

1 comment:

Teri Lussier said...

LOL! Good job, Vance!

Glad you got some inspiration from my blog. It is true that I never mind Open Houses. It's a great way to meet people who share my passion for homes.

My only issue with them is that buyers are so used to being gently assaulted by real estate agents when they go to Opens, that it makes them wary when I tell them, "Hey, just look around and enjoy the property." They don't believe me, they keep waiting for the catch. But for some of us, there really isn't a catch. I'm happy to share a home with anyone who might be interested!